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Growing and Thriving with Synapse 3PL Expert: The Columbian Logistics Network Story

Hey there, logistics enthusiasts! Today, we have another exciting success story to share with you. Columbian Logistics Network, a family-owned 3PL and warehousing solution provider based in Grand Rapids, Michigan, has been on a journey of growth and transformation. They recently deployed Synapse 3PL Expert, a powerful Warehouse Management System (WMS), to help them overcome their operational challenges and take their business to new heights. Join us as we dive into the story of how Synapse helped Columbian Logistics Network grow and thrive!

Introducing Columbian Logistics Network:

For over 120 years, Columbian Logistics Network has been a trusted partner in providing flexible and efficient supply chain solutions. With seven locations and almost 2 million sq. ft. of warehouse space, they offer a range of services, including warehousing, transportation, brokerage, fulfillment, and more. Their commitment to developing strong partnerships and solving unique supply chain challenges has made them a go-to choice for businesses across industries.

The Challenge: Billing Efficiency, Reporting Insights, and Seamless Scalability:

As Columbian Logistics Network continued to grow, they realized that their existing Warehouse Management System was no longer sufficient to meet their evolving needs. The traditional ways of billing customers were cumbersome and prone to errors, leading to revenue leakage. Additionally, their current WMS lacked robust reporting capabilities, hindering their ability to gain meaningful insights into their own operations. Finally, the company aimed for organic growth and needed a scalable WMS that could adapt to their increasing customer demands without complications or delays.

Discovering Synapse 3PL Expert:

To find a solution that addressed their challenges, Columbian Logistics Network embarked on an extensive search for a new WMS. They interacted with multiple providers and narrowed down their choices based on site visits and references. Ultimately, they chose Synapse 3PL Expert, as it was widely used by companies with similar needs.

The Results: Accelerated Growth and Enhanced Customer Service:

Since implementing Synapse 3PL Expert, Columbian Logistics Network has experienced remarkable results. Onboarding smaller public warehouses has become significantly easier, streamlining customer interactions and ensuring a hassle-free experience. The impact of Synapse on their customers can be seen in three key areas:

  1. Customized Reports: Synapse provides seamless access to data, enabling Columbian Logistics Network to generate customized reports quickly and accurately. Whether it’s standard or tailored reports, they can deliver them in record time, strengthening customer satisfaction.
  1. EDI Capabilities & Integration Partners: Synapse’s EDI capabilities have simplified data integration with other systems used by Columbian Logistics Network and their clients. This enhanced compatibility streamlines client onboarding and ensures smooth operations.
  1. Improved Customer Service: The user-friendly Synapse customer web portal empowers customers to access vital information about their orders, stock, inventory, flow, and more. This self-service functionality saves time and effort for both customers and Columbian Logistics Network’s customer service team.

Conclusion: Thriving with Synapse 3PL Expert:

In conclusion, Synapse 3PL Expert has been instrumental in Columbian Logistics Network’s growth and success. The WMS’s automation capabilities, robust data availability, and seamless integration have propelled their operations forward. By leveraging Synapse, Columbian Logistics Network continues to deliver exceptional service, nurture strong customer relationships, and position themselves as industry leaders.

That’s it for today’s inspiring logistics journey. For more details, check out our video interview with Blair Thomas, VP of Client Services, Columbian Logistics Network.