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Inside Barrett’s Tech-Forward Fulfillment Strategy: Made4net WMS as the Backbone of Innovation

Barrett Distribution Centers is a third-generation, privately held third-party logistics (3PL) provider with more than 25 facilities and 6 million square feet of warehouse space across the United States. With over 80 years of experience, Barrett serves a diverse customer base—specializing in direct-to-consumer fulfillment for apparel and consumer goods, while also supporting case-pick and pallet-based distribution.

Known as a technology-forward 3PL, Barrett has built a reputation for innovation, operational excellence, and adaptability. The company has made digital transformation and integration strategy core pillars of its business enabling it to meet the evolving demands of modern fulfillment with speed, precision, and agility.

Company Information

  • Industry: Third-Party Logistics (3PL) Provider
  • Business size: Enterprise
  • Solutions implemented: Synapse 3PLExpert
  • Results:
    • Increased Operational Visibility
    • Better Decision-Making with Data
    • Future-Ready Infrastructure
    • Stronger Customer Retention

The Challenge:

Barrett faced growing pressure from clients to support increasingly complex and customized fulfillment requirements without compromising on speed, accuracy, or compliance. The demands went beyond traditional workflows, requiring:

  • real-time visibility
  • tighter coordination across systems
  • greater flexibility in how data was managed and shared

Legacy tools like standard EDI connections were no longer enough; clients expected seamless communication between Warehouse Management Systems (WMS), Order Management Systems (OMS), Transportation Management Systems (TMS), and other platforms.

The Solution: Synapse 3PLExpert

Barrett selected Made4net’s Synapse 3PL WMS as the backbone of its warehouse operations. Synapse delivered the functionality, flexibility, and scalability needed to centralize critical processes, eliminate manual inefficiencies, and enable more advanced fulfillment strategies.

Barrett Distribution has proven that the right combination of core technology and smart integration strategy can create a powerful, scalable foundation for modern fulfillment. By placing Made4net’s Synapse WMS at the center of its operations and extending its capabilities through targeted, high-impact integrations, Barrett has positioned itself as a tech-forward 3PL capable of meeting the diverse and evolving needs of its clients. With a strong commitment to innovation, data-driven decision-making, and operational excellence, Barrett continues to raise the bar for what’s possible in third-party logistics.