McKenna’s legacy system struggled to keep up with the rising expectations of eCommerce. Each order had to be printed, fulfilled, shipped, and closed manually—a time-consuming process that hindered scalability and responsiveness. As eCommerce demand grew, it became clear the system lacked the flexibility and efficiency needed to serve customers quickly and cost-effectively.
According to President John McKenna, “We were looking for a system that we could grow into. We knew eCommerce was expanding, and we didn’t want to get left behind.” McKenna needed a modern WMS with proven eCommerce capabilities to remain competitive, scale operations, and ensure business continuity during demand surges—especially with small to mid-sized customers expecting fast, accurate fulfillment.
McKenna implemented Made4net’s Synapse 3PLExpert WMS. The system’s built-in eCommerce functionality gave McKenna the tools to move from manual processes to automated, scalable fulfillment workflows with flexibility in reporting and configuration for each different client.
The impact was immediate. Synapse enabled streamlined order processing, reduced labour requirements, and provided greater operational flexibility. It allowed McKenna to adapt and thrive—even during unprecedented market shifts.
Five years after implementing Synapse, McKenna faced its biggest test: COVID-19. A new customer came on board in February 2020, initially forecasting 50 eCommerce orders per day. Within a month, demand skyrocketed to 1,600 orders per day with the pandemic being declared.
Thanks to Synapse, McKenna increased productivity by 1,100%, scaling from 33 orders per employee to 400 orders per employee. This dramatic improvement allowed them to process 1,600 daily orders—saving significantly on labor costs and ensuring service excellence. Also, keeping capacity available for other customers whose eCommerce volume was surging. According to McKenna, “Without Synapse, we would have lost customers during COVID. We had the flexibility to pivot and scale fast—something many of our competitors couldn’t do.”
Today, McKenna operates out of a 135,000-square-foot facility, serving a growing portfolio of small to medium-sized clients with confidence. The ability to manage surges, maintain compliance, and adapt to change has become a core differentiator—and Synapse remains at the heart of that capability.
