Email Marketing Specialist

 

Title of position:  Emails Marketing Specialist

Position type:  Full time

Location:  Remote or Hybrid

Made4net is a leading provider of supply chain execution software solutions. Our innovative technology helps businesses optimize their supply chain operations, increase efficiency, and improve overall productivity. With a global presence and a commitment to excellence, Made4net is at the forefront of the industry, serving a diverse range of clients across various sectors.

Purpose of the Job:

The Email Marketing Specialist will own the strategy, execution, and optimization of outbound email campaigns using HubSpot. Their mission: drive engagement, generate qualified leads, and support pipeline growth across key verticals.

This individual will collaborate closely with sales, marketing, and content creators to create compelling, timely, and personalized email programs that resonate and drive conversions with our B2B target audience — from 3PLs to manufacturers to retailers and beyond.

Description of responsibilities:

• Develop and execute end-to-end outbound email marketing campaigns that generate engagement and pipeline opportunities.
• Own and manage all outbound programs within HubSpot, including segmentation, workflows, personalization, A/B testing, and performance tracking.
• Partner with sales and business development to align campaigns with outreach strategies and account-based marketing (ABM) efforts.
• Own and manage content and image creation, including working with our writers to optimize email content with a strong focus on conversion and value-driven messaging. For images, experience with Canva and/or Photoshop are a plus.
• Analyze email campaign performance (open rates, CTR, conversions, etc.) and continuously improve based on data insights.
• Maintain and improve email list hygiene, segmentation strategies, and lead scoring in coordination with CRM and sales ops.
• Work with the broader marketing team to align email campaigns with events, content launches, and product announcements.

Required Qualifications:

• 2–4 years of experience in B2B marketing, with a focus on email marketing and/or demand generation.
• 2-4 years hands-on experience with HubSpot Marketing Hub is required, including a strong understanding of building workflows. Certifications a plus.
• Proven track record of creating high-performing email campaigns that generate leads and pipeline.
• Strong writing and editing skills — you can turn complex ideas into concise, engaging messages.
• Data-driven mindset and ability to draw actionable insights from performance metrics.
• Experience in B2B tech or supply chain industry is a plus.

 

Core Competencies: 

Collaboration: Building partnerships and working collaboratively with others to meet shared objectives

Communicates Effectively: Developing and delivering multi-mode communications that convey a clear understand of the unique needs of different audiences

Cultivates Innovation: Creating new and better ways for the organization to be successful

Action Oriented: Taking on new opportunities and tough challenges with a sense of urgency, high energy, and enthusiasm

 

How to apply: to apply, email us at [email protected]

Closing date: until filled

Company Benefits:

• Health insurance (medical, dental, vision) with a robust wellness program to support your physical and mental well-being
• Generous paid time off policy
• Company-matched 401(k) retirement plan to help you secure your future
• Tuition reimbursement program to support your continued education and career advancement
• Employee assistance program providing confidential counseling and support services for personal challenges
• Discretionary employee bonus program
• Employee Discounts and perks through our PEO 

Pay range:  $65,000.00 – $80,000.00, yearly salary

This position offers a competitive salary package that is commensurate with your years of experience in the field and the specific skills you bring to the role.

 

Made4net is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.